The Art of Changing How People See You
- Based on scholarly research and fascinating case studies
- Reputation is applicable to everyone
- Interviewees include Hilary Mantel, Jay-Z, Simon Cowell, Bernie Madoff & Dennis Kozlowski
We are all playing the Reputation Game, whether we know it or not. Understanding how you get the reputation you want, and how you avoid the reputations that you don’t, has never been more important. A good reputation helps us to find a soulmate, sell a table on eBay, rent out a room on Airbnb, get invited to parties or secure a new promotion. You can try to ignore what others say about you or you can choose to learn the rules and discover that the potential benefits are unlimited.
Reputation can’t be owned or managed – not by an individual, an organization or the media professionals they employ. Instead, it is a gift of trust bestowed upon us by customers, colleagues, fans or friends. So how is it that VW suffered a huge blow in the wake of the emissions scandal, but their cars are still hugely popular? How has Pope Francis begun to rebuild the name of the Catholic Church after a series of damaging scandals?
Through pioneering research and interviews with a host of major figures ranging from Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker Prize-winner Hilary Mantel, the authors reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.
‘From the soft power of nation states to the brand popularity of commercial products, reputation is supremely important. This interesting book places the issue in its rigorously argued context – an important matter for every senior executive in the public and private sectors.’ Lord Patten, Chancellor, University of Oxford
‘An insightful and really rather fascinating study of what one might argue is the issue of our age; the creation and management of a reputation. The authors have clearly managed to get great access to a huge number of people and the results make for very compelling reading. It’s well-written, too. In fact, it’s required reading for anyone who truly wants to understand the modern media age.’ Tom Bradby, Presenter, News at Ten